What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

Maison van Belle Beaded Cuff Bracelet

Princess Laurentien, Accessories, Bracelet

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Princess Laurentien, Accessories, Bracelet

All tagged 25Dec14-Aut

Russell & Bromley Suede Knee-High Boots in Chocolate Brown

Mar 30

Mar 30 Russell & Bromley Suede Knee-High Boots in Chocolate Brown

Autumn Phillips, Shoes

Juliette Botterill Velour Beret & Bow Hat in Brown

Mar 24

Mar 24 Juliette Botterill Velour Beret & Bow Hat in Brown

Autumn Phillips, Hats

Michael Michael Kors Single-Breasted Coat with Fur Collar in Brown

Mar 24

Mar 24 Michael Michael Kors Single-Breasted Coat with Fur Collar in Brown

Autumn Phillips, Outerwear