What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

By Malina Bethanny Mini Dress in Light Lemon

Princess Estelle, Dresses

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Princess Estelle, Dresses

All tagged 25Dec17-Bea1

Burberry Double Breasted Ribbed-Trim Cashmere Coat in Purple

Jan 5

Jan 5 Burberry Double Breasted Ribbed-Trim Cashmere Coat in Purple

Princess Beatrice, Outerwear

French Sole Bee Embroidered Velvet Trainers in Black

Sep 9

Sep 9 French Sole Bee Embroidered Velvet Trainers in Black

Princess Beatrice, Shoes