What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 25Dec22-Eug

Tanner Krolle Mini Annabel Vanity Case in Black

May 5

May 5 Tanner Krolle Mini Annabel Vanity Case in Black

Princess Eugenie, Bags

Emily London Cressida Headpiece in Cream

Dec 25

Dec 25 Emily London Cressida Headpiece in Cream

Princess Eugenie, Hats

Weekend Max Mara Double-Breasted Wool Coat in Milk

Dec 25

Dec 25 Weekend Max Mara Double-Breasted Wool Coat in Milk

Princess Eugenie, Outerwear

Aquazzura Boogie 85 Boots in Black Leather

Dec 8

Dec 8 Aquazzura Boogie 85 Boots in Black Leather

Princess Eugenie, Shoes