What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Dec23-M

Prada Back-Zip Ankle Boots in Brown Suede

Jul 5

Jul 5 Prada Back-Zip Ankle Boots in Brown Suede

Crown Princess Mary, Shoes

Skall Studio Pirette Trousers

Dec 25

Dec 25 Skall Studio Pirette Trousers

Crown Princess Mary, Bottoms

Skall Studio Joan Blazer

Dec 25

Dec 25 Skall Studio Joan Blazer

Crown Princess Mary, Outerwear

Gucci Rectangle Frame Glasses

Mar 23

Mar 23 Gucci Rectangle Frame Glasses

Crown Princess Mary, Accessories, Sunglasses

Sophie Bille Brahe Boucle Ensemble Earrings

Aug 28

Aug 28 Sophie Bille Brahe Boucle Ensemble Earrings

Crown Princess Mary, Earrings, Accessories