What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 25Jan15

Gap Kids Printed Puffer Vest in Blue

Jan 14

Jan 14 Gap Kids Printed Puffer Vest in Blue

Mia Tindall, Outerwear

Zara Girls Shearling-Trim Trainers

Jan 14

Jan 14 Zara Girls Shearling-Trim Trainers

Mia Tindall, Shoes

ASOS Maternity Parka with Detachable Faux Fur Lining

Nov 2

Nov 2 ASOS Maternity Parka with Detachable Faux Fur Lining

Zara Phillips, Outerwear

Ralph Lauren Black Label Military Blazer

Jan 15

Jan 15 Ralph Lauren Black Label Military Blazer

Beatrice Casiraghi, Outerwear

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats

Gap Baby Heart Beanie

Apr 15

Apr 15 Gap Baby Heart Beanie

Mia Tindall, Hats

Kite Star Fleece Onesie in Magenta

Apr 15

Apr 15 Kite Star Fleece Onesie in Magenta

Mia Tindall, Outerwear