What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 25Jul24-Math

Giorgio Armani Le Sac 11 Bag in Camel Croc Embossed

Jul 25

Jul 25 Giorgio Armani Le Sac 11 Bag in Camel Croc Embossed

Queen Mathilde, Bags

Sézane Cecilia Earrings in Old Pink

Jul 25

Jul 25 Sézane Cecilia Earrings in Old Pink

Queen Mathilde, Earrings, Accessories

Dries Van Noten High-Rise Crepe Trousers in Orange

May 3

May 3 Dries Van Noten High-Rise Crepe Trousers in Orange

Queen Mathilde, Bottoms

Dries Van Noten Crepe Blazer in Orange

May 3

May 3 Dries Van Noten Crepe Blazer in Orange

Queen Mathilde, Outerwear