What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 25Jul26-Math

Fabienne Delvigne Virginia Clutch in Red Guipure

Jul 21

Jul 21 Fabienne Delvigne Virginia Clutch in Red Guipure

Queen Mathilde, Bags

Fabienne Delvigne Floria Hat

Jul 21

Jul 21 Fabienne Delvigne Floria Hat

Queen Mathilde, Hats

Sterlé Gold and Diamonds Cuff Bracelet

Jun 2

Jun 2 Sterlé Gold and Diamonds Cuff Bracelet

Queen Mathilde, Accessories, Bracelet