What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 25Jun09

Yanes Chandelier Earrings

Sep 21

Sep 21 Yanes Chandelier Earrings

Queen Letizia, Accessories, Earrings

Escada Ruffle Detail Jacket in Olive Green

Oct 11

Oct 11 Escada Ruffle Detail Jacket in Olive Green

Queen Sofia, Outerwear

Escada Gold Button Detail Pumps in Black Patent Leather

Oct 9

Oct 9 Escada Gold Button Detail Pumps in Black Patent Leather

Queen Sofia, Shoes

Escada Turnlock Flap Baguette Bag in Black Textured Patent Leather

Oct 9

Oct 9 Escada Turnlock Flap Baguette Bag in Black Textured Patent Leather

Queen Sofia, Bags