What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25Jun12-Eug

Maje Bowling Bag

Jan 11

Jan 11 Maje Bowling Bag

Princess Eugenie, Bags

Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Dec 22

Dec 22 Marc by Marc Jacobs Heart-Print Dress in Red/Blue

Princess Eugenie, Dresses

Salvatore Ferragamo Bernie Espadrilles Wedges in Black Suede

May 29

May 29 Salvatore Ferragamo Bernie Espadrilles Wedges in Black Suede

Princess Beatrice, Princess Eugenie, Shoes