What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

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NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 25Mar09

Salvatore Ferragamo Patent Leather Bow Accents Pumps

Nov 28

Nov 28 Salvatore Ferragamo Patent Leather Bow Accents Pumps

Queen Silvia, Shoes

Felipe Varela Tie Neck Blouse in Purple

Sep 13

Sep 13 Felipe Varela Tie Neck Blouse in Purple

Queen Letizia, Tops

Christian Dior Canvas Butterfly Bag

Apr 20

Apr 20 Christian Dior Canvas Butterfly Bag

Queen Mathilde, Bags

Giorgio Armani Striped Bow Collar Blazer

Jul 2

Jul 2 Giorgio Armani Striped Bow Collar Blazer

Crown Princess Mary, Outerwear