What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 25Mar18

H&M Kids Mesh Trainers in Dark Khaki Green/Light Pink

Apr 1

Apr 1 H&M Kids Mesh Trainers in Dark Khaki Green/Light Pink

Mia Tindall, Shoes

Saint Laurent ID Tote in Black Suede

Mar 22

Mar 22 Saint Laurent ID Tote in Black Suede

Charlotte Casiraghi, Bags

Ray Ban RB2132 Wayfarer Sunglasses in Tortoise

Nov 2

Nov 2 Ray Ban RB2132 Wayfarer Sunglasses in Tortoise

Zara Phillips, Accessories, Sunglasses

Saint Laurent Double-Breasted Wool Coat in Black

Oct 5

Oct 5 Saint Laurent Double-Breasted Wool Coat in Black

Charlotte Casiraghi, Outerwear

Barts Jasmin Beanie in Heather Grey

May 18

May 18 Barts Jasmin Beanie in Heather Grey

Zara Phillips, Hats

Musto Suffolk Boots in Brown

Mar 30

Mar 30 Musto Suffolk Boots in Brown

Autumn Phillips, Shoes

Superdry Panner Boots in Distressed Brown Suede

Jan 13

Jan 13 Superdry Panner Boots in Distressed Brown Suede

Zara Phillips, Shoes

H&M Star Sequinned T-Shirt

Dec 22

Dec 22 H&M Star Sequinned T-Shirt

Mia Tindall, Tops

Patagonia Hi-Loft Down Sweater Hoody in Violet Red

Oct 21

Oct 21 Patagonia Hi-Loft Down Sweater Hoody in Violet Red

Mia Tindall, Outerwear, Lena Tindall

Ray-Ban 3025 Aviator Sunglasses in Gold with Light Brown Gradient

Aug 16

Aug 16 Ray-Ban 3025 Aviator Sunglasses in Gold with Light Brown Gradient

Autumn Phillips, Accessories, Sunglasses, Queen Maxima, Queen Silvia