What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 25May05

Felipe Varela Grey Short Jacket

Jul 23

Jul 23 Felipe Varela Grey Short Jacket

Queen Letizia, Outerwear

Louis Vuitton Pochette Accessoires Bag

Dec 16

Dec 16 Louis Vuitton Pochette Accessoires Bag

Princess Madeleine, Bags, Princess Beatrice, Princess Charlene