What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

Crown Princess Victoria meets UN High Commissioner for Human Rights

May 29, 2025

May 29, 2025

Latest Find

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Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Gucci Floral Embroidered Jacket

Princess Astrid, Outerwear

Princess Astrid, Outerwear

All tagged 25May25-F

La Coqueta Nappa T-Bar Shoes

Mar 30

Mar 30 La Coqueta Nappa T-Bar Shoes

Prince Charles, Shoes, Prince François

Jacadi Formal Blazer

Aug 18

Aug 18 Jacadi Formal Blazer

Prince Oscar, Outerwear, Prince Henrik, Prince Charles, Prince François