What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

Crown Princess Victoria visits Västernorrland County - Day 2

October 18, 2026

On Thursday, Crown Princess Victoria spent her second day in Västernorrland County.

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October 18, 2026

Latest Find

Featured

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

Chanel Small Tote in Crocodile Embossed Fuchsia Calfskin & Gold-Tone Metal

Charlotte Casiraghi, Bags

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Charlotte Casiraghi, Bags

All tagged 25Nov22-M

Maje Fanette Ankle Boots

Nov 25

Nov 25 Maje Fanette Ankle Boots

Princess Marie, Shoes

Etui Bags Snakeskin Flap Clutch in Green

Nov 25

Nov 25 Etui Bags Snakeskin Flap Clutch in Green

Princess Marie, Bags

Maje Pillette Trousers

Nov 25

Nov 25 Maje Pillette Trousers

Princess Marie, Bottoms

Max Mara Pauline Coat in Sage Green

Jan 14

Jan 14 Max Mara Pauline Coat in Sage Green

Princess Marie, Outerwear