What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 25Oct15

Gianvito Rossi Stilo Ankle Boots in Charcoal Suede

Nov 23

Nov 23 Gianvito Rossi Stilo Ankle Boots in Charcoal Suede

Crown Princess Mary, Shoes

Mulberry Lily Medium Crossbody Bag

Sep 28

Sep 28 Mulberry Lily Medium Crossbody Bag

Crown Princess Mary, Bags

Massimo Dutti Wool Wrap Coat in Grey

Oct 28

Oct 28 Massimo Dutti Wool Wrap Coat in Grey

Crown Princess Mary, Outerwear, Princess Madeleine