What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

Ciner Art Deco Necklace

Queen Silvia, Accessories, Necklace

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Queen Silvia, Accessories, Necklace

All tagged 25Oct22-MC

Gabriela Hearst Meyer Button-Front Shirtdress in Black Floral

Oct 27

Oct 27 Gabriela Hearst Meyer Button-Front Shirtdress in Black Floral

Dresses, Crown Princess Marie Chantal

Gabriela Hearst Demi Bag in Black Crocodile

Sep 19

Sep 19 Gabriela Hearst Demi Bag in Black Crocodile

Bags, Crown Princess Marie Chantal