What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Queen Mathilde attends UN General Assembly - Day 3

Sep 24, 2025

Sep 24, 2025

Latest Find

Featured

House of Dagmar Short Curved Jacket

Princess Madeleine, Outerwear

House of Dagmar Short Curved Jacket

Princess Madeleine, Outerwear

Princess Madeleine, Outerwear

All tagged 25Sept25-Sof

Lilli Jahilo Mona Jumpsuit

Sep 25

Sep 25 Lilli Jahilo Mona Jumpsuit

Princess Sofia, Jumpsuits

Anine Bing Small Elly Clutch

Dec 20

Dec 20 Anine Bing Small Elly Clutch

Princess Sofia, Bags

Emma Israelsson PPG Puzzle Necklace

Feb 24

Feb 24 Emma Israelsson PPG Puzzle Necklace

Princess Sofia, Accessories, Necklace

Versace Gianni Ribbon Pumps

Jan 30

Jan 30 Versace Gianni Ribbon Pumps

Princess Sofia, Shoes

Bigli Jewels Mini Sweety Ring in Milky Quartz Pure White

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in Milky Quartz Pure White

Princess Sofia, Accessories, Rings

Bigli Jewels Mini Sweety Ring in London Blue Topaz

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in London Blue Topaz

Princess Sofia, Accessories, Rings

Bigli Jewels Mini Sweety Ring in Green Aventurine For Ever

Aug 14

Aug 14 Bigli Jewels Mini Sweety Ring in Green Aventurine For Ever

Princess Sofia, Accessories, Rings