What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

Crown Princess Victoria and Prince Daniel visit Swedish Institute of International Affairs

November 11, 2026

On Wednesday, Crown Princess Victoria and Prince Daniel visited the Swedish Institute of International Affairs in Stockholm.

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November 11, 2026

Latest Find

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The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

The Fold Adelaide Trousers in Vibrant Green

HGD Stéphanie, Bottoms

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HGD Stéphanie, Bottoms

All tagged 26Aug20

H&M Conscious Collection Linen and Silk Skirt

Sep 6

Sep 6 H&M Conscious Collection Linen and Silk Skirt

Crown Princess Victoria, Bottoms, Crown Princess Mette Marit

Alexandré de Paris Chandelier Clip

Sep 4

Sep 4 Alexandré de Paris Chandelier Clip

Crown Princess Victoria, Hats