What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Umeå - Day 2

Aug 26, 2025

Crown Princess Victoria visits Umeå - Day 2

Aug 26, 2025

Aug 26, 2025

Latest Find

Featured

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Aspinal of London Large Essential Flat Pouch in Green Croc

Crown Princess Mette Marit, Bags

Crown Princess Mette Marit, Bags

All tagged 26Aug25-MM

Gentle Monster Lady Lang RC3 Sunglasses

Aug 26

Aug 26 Gentle Monster Lady Lang RC3 Sunglasses

Crown Princess Mette Marit, Accessories, Sunglasses

Puraai Panther Sneakers in Banana

Aug 26

Aug 26 Puraai Panther Sneakers in Banana

Crown Princess Mette Marit, Shoes

De Castro Rainbow Ikat Jacket

Aug 26

Aug 26 De Castro Rainbow Ikat Jacket

Crown Princess Mette Marit, Outerwear

Max Mara Malizia Trousers

Jun 23

Jun 23 Max Mara Malizia Trousers

Crown Princess Mette Marit, Bottoms

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra