What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Crown Princess Victoria visits Umeå - Day 1

Aug 24, 2025

Aug 24, 2025

Latest Find

Featured

Gucci Flora Print Scarf

Queen Sonja, Accessories

Gucci Flora Print Scarf

Queen Sonja, Accessories

Queen Sonja, Accessories

All tagged 26Aug25-MM1

Max Mara Vertice Jumpsuit

Aug 26

Aug 26 Max Mara Vertice Jumpsuit

Crown Princess Mette Marit, Jumpsuits

Manolo Blahnik BB 70 Pumps in Navy Suede

Mar 1

Mar 1 Manolo Blahnik BB 70 Pumps in Navy Suede

Crown Princess Mette Marit, Shoes

Cartier Clash de Cartier Small Ring in 18K Gold

Nov 14

Nov 14 Cartier Clash de Cartier Small Ring in 18K Gold

Crown Princess Mette Marit, Rings, Accessories, Pauline Ducruet, Princess Ingrid-Alexandra