What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

August 19, 2026

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Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

All tagged 26Feb25-L

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Nov 9 Magrit Mica Bag in Camel

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Apr 26 Barbara Goenaga Rayo Iconic Earrings

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Queen Letizia, Earrings, Accessories

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Jan 30 Magrit Clara Pumps

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Mar 24 Carolina Herrera Slim Fit Suit Trousers in Red

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Queen Letizia, Bottoms

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Mar 24 Carolina Herrera Longline Suit Jacket in Red

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Jan 6 Coreterno Amor Che Tutto Move Ring

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Queen Letizia, Accessories, Rings

What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Latest Find

Nov 9 Magrit Mica Bag in Camel

Apr 26 Barbara Goenaga Rayo Iconic Earrings

Jan 30 Magrit Clara Pumps

Mar 24 Carolina Herrera Slim Fit Suit Trousers in Red

Mar 24 Carolina Herrera Longline Suit Jacket in Red

Jan 6 Coreterno Amor Che Tutto Move Ring

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