What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 26Jan17-Eug

Mackage Hattie Jacket in Black

Feb 8

Feb 8 Mackage Hattie Jacket in Black

Princess Eugenie, Outerwear

Pop & Suki Camera Bag in Noir

Oct 28

Oct 28 Pop & Suki Camera Bag in Noir

Princess Beatrice, Princess Eugenie, Bags

Sarah Flint Tanya Heels

Sep 2

Sep 2 Sarah Flint Tanya Heels

Princess Beatrice, Princess Eugenie, Shoes