What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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European Royals attend Milano-Cortina 2026 Olympic Games - Day 2

Feb 8, 2026

European Royals attend Milano-Cortina 2026 Olympic Games - Day 2

Feb 8, 2026

Feb 8, 2026

Latest Find

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Catherine Walker Yves Coat in Chocolate Brown

Duchess of Cambridge, Outerwear

Catherine Walker Yves Coat in Chocolate Brown

Duchess of Cambridge, Outerwear

Duchess of Cambridge, Outerwear

All tagged 26Jan26-MM

Lafayette 148 Double Face Cropped Jacket

Jan 26

Jan 26 Lafayette 148 Double Face Cropped Jacket

Crown Princess Mette Marit, Outerwear

Bottega Veneta Jodie Mini Bag in Purple Shearling

Jan 26

Jan 26 Bottega Veneta Jodie Mini Bag in Purple Shearling

Crown Princess Mette Marit, Bags

Saint Laurent Cat Over-The-Knee Boots

Dec 10

Dec 10 Saint Laurent Cat Over-The-Knee Boots

Crown Princess Mette Marit, Shoes