What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Featured

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

Ole Lynggaard Snake Earrings

Benedikte Thoustrup, Accessories, Earrings

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Benedikte Thoustrup, Accessories, Earrings

All tagged 26Jul25-Z

Canterbury British & Irish Lions Beanie

Jan 25

Jan 25 Canterbury British & Irish Lions Beanie

Zara Phillips, Hats

Canterbury Womens British & Irish Lions 1/4 Zip Fleece in Red

Jan 25

Jan 25 Canterbury Womens British & Irish Lions 1/4 Zip Fleece in Red

Zara Phillips, Outerwear