What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

Featured

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

Crown Princess Victoria attends Ocean Dreams screening

October 10, 2026

On Tuesday, Crown Princess Victoria attended a preview screening of Ocean Dreams at the Natural History Museum in Stockholm.

Read more →

October 10, 2026

Latest Find

Featured

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

H. Stern Rock Season Earrings

HGD Stéphanie, Accessories, Earrings

Read more →

HGD Stéphanie, Accessories, Earrings

All tagged 26Nov10

Giorgio Armani Satin Panels Asymmetric Coat

Aug 9

Aug 9 Giorgio Armani Satin Panels Asymmetric Coat

Princess Charlene, Outerwear

Mulberry Alexa Satchel in Tan Leather

Sep 14

Sep 14 Mulberry Alexa Satchel in Tan Leather

Princess Eugenie, Bags

Kurt Geiger Embellished Ankle Boots

Sep 2

Sep 2 Kurt Geiger Embellished Ankle Boots

Princess Eugenie, Shoes

Adolfo Dominguez Pleated Leather Clutch in Nude

Mar 5

Mar 5 Adolfo Dominguez Pleated Leather Clutch in Nude

Queen Letizia, Bags

Diane von Furstenberg Ruffle-Front Coat in Black

Jan 10

Jan 10 Diane von Furstenberg Ruffle-Front Coat in Black

Princess Eugenie, Outerwear