What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 26Nov22-M

Joseph Alana Trousers in Dark Grey

Nov 30

Nov 30 Joseph Alana Trousers in Dark Grey

Crown Princess Mary, Bottoms

Dolce & Gabbana Bellucci Pumps in Grey Lurex Lace

Nov 29

Nov 29 Dolce & Gabbana Bellucci Pumps in Grey Lurex Lace

Crown Princess Mary, Shoes, Princess Beatrice

Ingahild Grathmer Mary Embroidered Bag

Apr 20

Apr 20 Ingahild Grathmer Mary Embroidered Bag

Crown Princess Mary, Bags