What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Swedish Royal Family celebrates King Carl Gustaf's 78th Birthday

Apr 30, 2024

Apr 30, 2024

Latest Find

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Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Forte Forte Pleat Front Trousers

Crown Princess Mary, Bottoms

Crown Princess Mary, Bottoms

All tagged 26Oct16-Bea

Steve Madden Wildaa Platform Oxfords

Oct 1

Oct 1 Steve Madden Wildaa Platform Oxfords

Princess Beatrice, Shoes

Maje Rabotte Jacket in Black

Dec 20

Dec 20 Maje Rabotte Jacket in Black

Princess Beatrice, Princess Eugenie, Outerwear

DeMellier London The Sydney Bag in Black

Sep 10

Sep 10 DeMellier London The Sydney Bag in Black

Princess Beatrice, Bags