What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 26Oct20

Dulong Fine Jewelry Delphis Bracelet in Gold

Aug 19

Aug 19 Dulong Fine Jewelry Delphis Bracelet in Gold

Crown Princess Mary, Accessories, Bracelet

Hugo Boss Flap Clutch in Purple Suede

Sep 30

Sep 30 Hugo Boss Flap Clutch in Purple Suede

Crown Princess Mary, Bags

Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Jun 29

Jun 29 Gianvito Rossi Gianvito 105 Pumps in Royale Burgundy Suede

Duchess of Cambridge, Shoes, Crown Princess Mary, Queen Maxima, Crown Princess Victoria, Princess Catharina-Amalia