What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 26Oct23-MM

VBH Manila Clutch in Burgundy Satin

Oct 26

Oct 26 VBH Manila Clutch in Burgundy Satin

Crown Princess Mette Marit, Bags

Lela Rose Flower Appliqué Long Skirt in Grey

Oct 26

Oct 26 Lela Rose Flower Appliqué Long Skirt in Grey

Crown Princess Mette Marit, Bottoms

Biyan Embellished Short Sleeve Top

Dec 12

Dec 12 Biyan Embellished Short Sleeve Top

Crown Princess Mette Marit, Tops