What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

Prince Carl Philip and Princess Sofia open Sundbyberg Cultural Center

August 22, 2026

On Friday, Prince Carl Philip and Princess Sofia opened the new Cultural Center in Sundbyberg.

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August 22, 2026

Latest Find

Featured

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

Soft Goat Short Sleeve Crewneck

Princess Sofia, Tops

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Princess Sofia, Tops

All tagged 26Sept06

H. Stern Harmony Earrings

May 5

May 5 H. Stern Harmony Earrings

Queen Maxima, Accessories, Earrings

Gucci Gum Sole Platform Pumps

Feb 18

Feb 18 Gucci Gum Sole Platform Pumps

Crown Princess Marie Chantal, Shoes

Chloé Quilted Bolero Jacket

Feb 18

Feb 18 Chloé Quilted Bolero Jacket

Crown Princess Marie Chantal, Shoes

Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Apr 22

Apr 22 Loree Rodkin Marquis 18-karat Rhodium White Gold Diamond Earrings

Accessories, Crown Princess Marie Chantal, Earrings