What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

Latest Blog Post

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King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

King Carl Gustaf and Crown Princess Victoria attend Information Council

May 23, 2025

May 23, 2025

Latest Find

Featured

Gianvito Rossi Ascent 55 Pumps in White

Princess Charlene, Shoes

Gianvito Rossi Ascent 55 Pumps in White

Princess Charlene, Shoes

Princess Charlene, Shoes

All tagged 27Apr25

Emporio Armani Nappa-Lambskin Jacket with Jersey Inserts

Mar 28

Mar 28 Emporio Armani Nappa-Lambskin Jacket with Jersey Inserts

Princess Charlene, Outerwear

Adidas Originals Gazelle Sneakers in Beige

Mar 8

Mar 8 Adidas Originals Gazelle Sneakers in Beige

Princess Astrid, Shoes, Princess Charlene