What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

Featured

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 27Dec15-Bea

Stella McCartney Wool Swing Coat

May 17

May 17 Stella McCartney Wool Swing Coat

Princess Beatrice, Outerwear

L.K. Bennett Sumner Boots in Black Suede

Oct 30

Oct 30 L.K. Bennett Sumner Boots in Black Suede

Princess Beatrice, Princess Eugenie, Shoes

Juliette Botterill Beaded Bow Pillbox

Jan 19

Jan 19 Juliette Botterill Beaded Bow Pillbox

Princess Beatrice, Hats