What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Crown Princess Victoria and Prince Daniel attend Gamleby's 750th anniversary

Aug 22, 2025

Aug 22, 2025

Latest Find

Featured

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Maison Common Printed Cotton Dress with Seagull Patches

Princess Carina, Dresses

Princess Carina, Dresses

All tagged 27Jul14

G.Collins and Sons Emerald Cut Diamond Half Eternity Ring

Jul 11

Jul 11 G.Collins and Sons Emerald Cut Diamond Half Eternity Ring

Countess of Wessex, Accessories, Rings

Gucci Equestrian Riding Cap in Black Velvet

May 17

May 17 Gucci Equestrian Riding Cap in Black Velvet

Charlotte Casiraghi, Hats

Gucci Twist Temple Acetate Sunglasses in Black

Apr 27

Apr 27 Gucci Twist Temple Acetate Sunglasses in Black

Charlotte Casiraghi, Accessories, Sunglasses

Gucci Bree Shoulder Bag in Brown Leather

Apr 5

Apr 5 Gucci Bree Shoulder Bag in Brown Leather

Charlotte Casiraghi, Bags

Gucci Bamboo-Buckle Leather Belt in Dark Red

Feb 1

Feb 1 Gucci Bamboo-Buckle Leather Belt in Dark Red

Charlotte Casiraghi, Accessories

Hugo Boss Paper Bag Waist Skirt in Fuchsia

Oct 21

Oct 21 Hugo Boss Paper Bag Waist Skirt in Fuchsia

Queen Letizia, Bottoms

Chanel Comète Earrings

Sep 10

Sep 10 Chanel Comète Earrings

Queen Letizia, Earrings, Accessories