What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

M.A.B.E Chrissie Long Sleeve Top in Ecru/Check

Crown Princess Mary, Tops

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Crown Princess Mary, Tops

All tagged 27Jun12-Bea

Anya Hindmarch Marano Clutch in Pink Glitter

Dec 20

Dec 20 Anya Hindmarch Marano Clutch in Pink Glitter

Princess Beatrice, Bags

Nicholas Kirkwood for Erdem Printed Platform Pumps

Dec 20

Dec 20 Nicholas Kirkwood for Erdem Printed Platform Pumps

Princess Beatrice, Shoes

Roksanda Izumi Dress in White/Blue

Dec 20

Dec 20 Roksanda Izumi Dress in White/Blue

Princess Beatrice, Dresses