What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 27Nov07

Suzy Smith Clear Bag with Palm Tree Pouch in Green

Mar 18

Mar 18 Suzy Smith Clear Bag with Palm Tree Pouch in Green

Grand Duchess Maria Teresa, Bags

Armand Basi Cropped Wool Jacket in Sand

Feb 20

Feb 20 Armand Basi Cropped Wool Jacket in Sand

Queen Letizia, Outerwear