What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

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Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 27Oct03

Bruuns Bazaar Square Neck Floral Top

Nov 17

Nov 17 Bruuns Bazaar Square Neck Floral Top

Crown Princess Mette Marit, Tops

Miu Miu Croc Embossed Shoulder Bag in Green

Jul 28

Jul 28 Miu Miu Croc Embossed Shoulder Bag in Green

Bags, Crown Princess Mette Marit

Prada Satin Slide Sandals in Black

Jul 28

Jul 28 Prada Satin Slide Sandals in Black

Crown Princess Mette Marit, Shoes

Marc Jacobs Wool Knee-Length Coat in Black

Oct 25

Oct 25 Marc Jacobs Wool Knee-Length Coat in Black

Outerwear, Crown Princess Mette Marit