What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Princess Madeleine attends World Childhood Foundation meeting

Nov 4, 2025

Nov 4, 2025

Latest Find

Featured

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Brunello Cucinelli Alpaca and Wool Prince of Wales Blazer

Princess Charlene, Outerwear

Princess Charlene, Outerwear

All tagged 27Oct25-M2

Dulong Fine Jewelry Grand Piccolo Wild Berry Bracelet

Aug 14

Aug 14 Dulong Fine Jewelry Grand Piccolo Wild Berry Bracelet

Crown Princess Mary, Accessories, Bracelet

Louise Grønlykke Marrakech Necklace

Jun 5

Jun 5 Louise Grønlykke Marrakech Necklace

Crown Princess Mary, Accessories, Necklace

Rebekka Notkin Ribbon Diamond Bracelet

Mar 26

Mar 26 Rebekka Notkin Ribbon Diamond Bracelet

Crown Princess Mary, Accessories, Bracelet

Gianvito Rossi Asia 70 Sandals in Tan Leather

Jun 18

Jun 18 Gianvito Rossi Asia 70 Sandals in Tan Leather

Crown Princess Mary, Shoes

Cartier Tank Francaise Watch in Yellow Gold

Mar 23

Mar 23 Cartier Tank Francaise Watch in Yellow Gold

Crown Princess Mary, Accessories, Watches, Charlotte Casiraghi

Dulong Fine Jewelry Esme Earrings with Diamonds in Gold

Jun 10

Jun 10 Dulong Fine Jewelry Esme Earrings with Diamonds in Gold

Crown Princess Mary, Accessories, Earrings

Zimmermann Edie Floral Linen Midi Skirt

Dec 4

Dec 4 Zimmermann Edie Floral Linen Midi Skirt

Crown Princess Mary, Bottoms