What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

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Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 27Sept24-Alexandra

Zara Neon Box Clutch in Yellow

Sep 27

Sep 27 Zara Neon Box Clutch in Yellow

Princess Alexandra DK, Bags

Tabitha Simmons Chelsea Ankle Strap Sandals in Navy Satin

Oct 24

Oct 24 Tabitha Simmons Chelsea Ankle Strap Sandals in Navy Satin

Princess Alexandra DK, Shoes