What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

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Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 28Apr09

Prada Ruched Peep Toe Pumps in Nude Suede

Nov 21

Nov 21 Prada Ruched Peep Toe Pumps in Nude Suede

Crown Princess Mette Marit, Shoes, Crown Princess Mary

Bottega Veneta Virgin Wool Midi Dress

Oct 26

Oct 26 Bottega Veneta Virgin Wool Midi Dress

Crown Princess Mary, Dresses