What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

Manolo Blahnik BB Pointed Toe Pumps in Black Satin

Princess Charlene, Shoes

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Princess Charlene, Shoes

All tagged 28Apr26-Math

Christian Dior Small Lady Dior Bag in Bordeaux

Oct 14

Oct 14 Christian Dior Small Lady Dior Bag in Bordeaux

Queen Mathilde, Bags, Princess Elisabeth

Christian Dior D-Moi Pumps in Bordeaux Leather

Oct 14

Oct 14 Christian Dior D-Moi Pumps in Bordeaux Leather

Queen Mathilde, Shoes

Natan Couture Josie Short Sleeved Dress

Oct 5

Oct 5 Natan Couture Josie Short Sleeved Dress

Queen Mathilde, Dresses

Rolex Datejust Watch in Silver & Gold w Diamond Dial

Feb 9

Feb 9 Rolex Datejust Watch in Silver & Gold w Diamond Dial

Queen Mathilde, Accessories, Watches