What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

Queen Mary visits The Deaconess Foundation's Momentet

August 19, 2026

On Wednesday, Queen Mary visited Momentet, the Deaconess Foundation's social psychiatric residence for young adults.

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August 19, 2026

Latest Find

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Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

Lapuan Kankurit Koli Wool Scarf

Crown Princess Victoria, Accessories

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Crown Princess Victoria, Accessories

All tagged 28Aug25-Alex

Spence Super Dad Hat in Tennis White

Nov 28

Nov 28 Spence Super Dad Hat in Tennis White

Princess Alexandra Monaco, Hats

Nov 28

Nov 28 Spence Logo Sweatshirt in Fuzzy Ball

Princess Alexandra Monaco, Outerwear

Spence Space Oddity Shopper in Metallic Silver

Nov 28

Nov 28 Spence Space Oddity Shopper in Metallic Silver

Princess Alexandra Monaco, Bags