What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Dec23

Tartine et Chocolat Ink Jacquard Jumper

Dec 28

Dec 28 Tartine et Chocolat Ink Jacquard Jumper

Prince Charles, Prince François, Tops

Eric Bompard Pea Jacket Pullover

Nov 27

Nov 27 Eric Bompard Pea Jacket Pullover

HGD Stéphanie, Tops

La Coqueta Nappa T-Bar Shoes

Mar 30

Mar 30 La Coqueta Nappa T-Bar Shoes

Prince Charles, Shoes, Prince François