What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 28Feb24-MM

New Balance 530 Trainers in White/Red

Feb 28

Feb 28 New Balance 530 Trainers in White/Red

Crown Princess Mette Marit, Shoes

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Patagonia Down Sweater Hoody

Mar 8

Mar 8 Patagonia Down Sweater Hoody

Crown Princess Mette Marit, Outerwear, Crown Princess Mary