What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

The Duchess of Edinburgh visits Guide Dogs's Reading Hub

Oct 31, 2024

Oct 31, 2024

Latest Find

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By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

By Malene Birger Embellished Tunic

Crown Princess Mary, Tops

Crown Princess Mary, Tops

All tagged 28Feb24-MM

New Balance 530 Trainers in White/Red

Feb 28

Feb 28 New Balance 530 Trainers in White/Red

Crown Princess Mette Marit, Shoes

Amundsen Field Trousers in Navy

Aug 17

Aug 17 Amundsen Field Trousers in Navy

Crown Princess Mette Marit, Bottoms

Patagonia Down Sweater Hoody

Mar 8

Mar 8 Patagonia Down Sweater Hoody

Crown Princess Mette Marit, Outerwear, Crown Princess Mary