What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

Crown Princess Victoria and Prince Daniel visit Vaasa and Espoo

August 22, 2026

On Friday, Crown Princess Victoria and Prince Daniel visited Finland.

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August 22, 2026

Latest Find

Featured

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

Shevoke Gini Sunglasses

Benedikte Thoustrup, Accessories, Sunglasses

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Benedikte Thoustrup, Accessories, Sunglasses

All tagged 28Jan13

Un Jour Ailleurs Jacket

Feb 18

Feb 18 Un Jour Ailleurs Jacket

HGD Stéphanie, Outerwear

Prada Platform Suede Boots in Black

Dec 24

Dec 24 Prada Platform Suede Boots in Black

Crown Princess Mary, Shoes

BCBGMaxAzria Long Sleeve Turtleneck with Contrast Cuffs in White

Apr 29

Apr 29 BCBGMaxAzria Long Sleeve Turtleneck with Contrast Cuffs in White

Crown Princess Mary, Tops