What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

NW3 by Hobbs Wyldes Jacket

Princess Eugenie, Outerwear

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Princess Eugenie, Outerwear

All tagged 28Jan26-Sil

Vanbruun x Childhood Heart Charm

Mar 22

Mar 22 Vanbruun x Childhood Heart Charm

Queen Silvia, Accessories

Mulberry Bayswater Satchel in Black Small Classic Grain

Jan 19

Jan 19 Mulberry Bayswater Satchel in Black Small Classic Grain

Queen Silvia, Bags

Rieker L59L1 Trainers

May 8

May 8 Rieker L59L1 Trainers

Queen Silvia, Shoes

Vesna W Mary Blouse

Jul 15

Jul 15 Vesna W Mary Blouse

Queen Silvia, Tops