What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

Crown Princess Victoria attends Björn Carlson's Baltic Sea Prize Ceremony

September 15, 2026

On Tuesday, Crown Princess Victoria attended the Björn Carlson's Baltic Sea Prize Ceremony at the Opera Terrace in Stockholm.

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September 15, 2026

Latest Find

Featured

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

Natan Marmo Slingback Pumps in Light Pink Patent

Queen Maxima, Shoes

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Queen Maxima, Shoes

All tagged 28Jul07

Graff Waterfall Earrings in Ruby and Diamonds

Aug 10

Aug 10 Graff Waterfall Earrings in Ruby and Diamonds

Princess Charlene, Accessories, Earrings

Christian Dior Pleated Strapless Gown in White

Aug 10

Aug 10 Christian Dior Pleated Strapless Gown in White

Princess Charlene, Gowns

Aug 6

Aug 6 Christian Dior Metal Logo Sandals

Princess Charlene, Shoes