What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

Crown Princess Victoria visits Swedish Chemical Inspection Agency

November 12, 2026

On Thursday, Crown Princess Victoria visited the Swedish Chemical Inspection Agency in Sundbyberg.

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November 12, 2026

Latest Find

Featured

Max Mara Extra Trousers

Queen Mathilde, Bottoms

Max Mara Extra Trousers

Queen Mathilde, Bottoms

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Queen Mathilde, Bottoms

All tagged 28Jun26-Alex

Saucony Endorphin Azura Running Shoes in White / Splash

Sep 12

Sep 12 Saucony Endorphin Azura Running Shoes in White / Splash

Princess Alexandra Monaco, Shoes

On Running 3" Performance Tights in Black

Sep 12

Sep 12 On Running 3" Performance Tights in Black

Princess Alexandra Monaco, Bottoms

Oakley Eye Jacket™ Redux Sunglasses in Grey

Jul 12

Jul 12 Oakley Eye Jacket™ Redux Sunglasses in Grey

Princess Alexandra Monaco, Accessories, Sunglasses