What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

King Carl Gustaf and Crown Princess Victoria attend Day 1 of People and Defense National Conference

Jan 11, 2026

Jan 11, 2026

Latest Find

Featured

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Zapa Russel Dress in Blue

Marie Ducruet, Dresses

Marie Ducruet, Dresses

All tagged 28Mar25-Caro

Chanel Small Hobo Shoulder Bag

Nov 18

Nov 18 Chanel Small Hobo Shoulder Bag

Princess Caroline, Bags

Chanel Collarless Tweed Jacket

Dec 28

Dec 28 Chanel Collarless Tweed Jacket

Princess Caroline, Outerwear