What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

King Carl Gustaf and Queen Silvia attend Salzburg Festival

August 13, 2026

This week, King Carl Gustaf and Queen Silvia attended the Salzburg Festival in Austria.

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August 13, 2026

Latest Find

Featured

Akris Alexa Bag in Tan

Princess Charlene, Bags

Akris Alexa Bag in Tan

Princess Charlene, Bags

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Princess Charlene, Bags

All tagged 28May15-Bea

Maje Exotisme Embroidered Jacket in White

Feb 17

Feb 17 Maje Exotisme Embroidered Jacket in White

Princess Marie, Outerwear, Princess Beatrice

Juliette Botterill Feather Flower Teardrop

Jan 19

Jan 19 Juliette Botterill Feather Flower Teardrop

Princess Beatrice, Hats

Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Sep 30

Sep 30 Stuart Weitzman Capsize Mary-Jane Pumps in Blush Patent Leather

Princess Beatrice, Princess Eugenie, Shoes