What is a UFO? UFO stands for Unidentified Fashion Object and is how royal bloggers refer to pieces of which the designer is unknown. Our goal is to find all those UFO pieces- making them UFO No More.

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The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

The Princess of Wales visits Royal Marsden Hospital

September 12, 2026

On Friday, the Princess of Wales visited the Royal Marsden Hospital in London

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September 12, 2026

Latest Find

Featured

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

Massimo Dutti Soft Leather Ballerinas

Infanta Sofia, Shoes

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Infanta Sofia, Shoes

All tagged 28Nov25-V

Falconeri Silk Collared Blouse in Black

Nov 29

Nov 29 Falconeri Silk Collared Blouse in Black

Crown Princess Victoria, Tops

H&M Belted Pleated Skirt

Nov 28

Nov 28 H&M Belted Pleated Skirt

Crown Princess Victoria, Bottoms

Skultuna Bouclé Hoop Earrings in Gold Plated

Oct 9

Oct 9 Skultuna Bouclé Hoop Earrings in Gold Plated

Crown Princess Victoria, Accessories, Earrings

Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Nov 10

Nov 10 Saint Laurent Le Maillon Satchel Bag in Black Smooth Leather

Crown Princess Victoria, Bags

Gianvito Rossi Scarlet Pumps in Black Leather

Sep 16

Sep 16 Gianvito Rossi Scarlet Pumps in Black Leather

Crown Princess Victoria, Shoes